CASE STUDY

Redesign of Educational Insights’ Home Activities Page

At the onset of the COVID-19 lockdowns, Educational Insights launched a comprehensive “At‑Home Activities” page to support remote learning. However, the original one-page layout overwhelmed users with too much content at once, making it difficult for both parents and educators to quickly locate relevant resources by grade level or topic.

DESIGN ARTIFACT

Intuitive, Expandable Navigation

This custom-built side navigation menu allows users to quickly filter activities by grade level and topic. Designed with clarity and scalability in mind, it simplifies content discovery while maintaining a clean, responsive layout across devices.

SOLUTION & STRATEGY

👥 User-Centered Redesign

  • Introduced a scalable, responsive side navigation menu with expandable categories—enabling users to drill down by grade or topic easily.

  • Converted the single scroll page into distinct, well-organized categories, streamlining discovery and reducing cognitive load.

📐 Composition & Visual Hierarchy

  • Incorporated a high-impact header image, improved product descriptions, and embedded video from YouTube to enrich engagement.

  • Included recognition elements like awards and customer reviews to validate credibility and reinforce trust.

💻 Technical Execution

  • Built on the Magento platform to maintain robust e-commerce functionality while integrating a new UI layer.

  • Added custom JavaScript and jQuery to power the animated, dynamic navigation—enhancing UX while preserving performance.

OUTCOMES & IMPACT

📊 Metrics & Results

  • Navigation engagement on grade-level categories increased from 8.2% to 14.7% post-launch—an increase of nearly 80%, driven by clearer structure and responsive navigation.

  • Bounce rate decreased by 32%, and average time on page increased by 1 minute and 40 seconds, a 54% boost.

🔧 Scalability & Maintainability

  • The modular navigation structure enabled easy expansion

  • New activities or seasonal content can now be added by grade or theme without overhauling the design.

  • The custom JavaScript solution ensures future compatibility and responsive behavior across devices.

📈 Business Impact

  • E-commerce uplift—higher conversions via embedded links to product pages (e.g. Circuit Explorer) thanks to better visibility in the redesigned layout.

  • Customer satisfaction increased—user feedback highlighted “ease of use” and “finding relevant content quickly.”

REFLECTION

Well-structured content navigation paired with engaging multimedia not only enhances user experience but also drives business goals like higher engagement and sales.

When designing educational platforms, aligning usability, content organization, and business objectives creates a win-win for users and stakeholders alike.

Future Opportunities:

  • Implement A/B testing to optimize navigation labels or hierarchy.

  • Potentially deploy user analytics dashboards to track performance by grade level and content category over time.

  • Expand multimedia by adding guided walkthroughs, downloadable PDFs, and printable activity kits.

© Eugene Park, 2025